Mobile Strategy: Bridging the Gap between Traveler Experience and Travel Management

Mon. July 18| 7:30 AM - 8:30 AM | 301-303

Mobility is the new force disrupting the travel industry. According to Business Travel News' Mobile Migration Research Study "only about half of travel managers realize how intrinsic to the business travel experience travel apps have become". This research shows there is a real disconnection between what travelers value in terms of mobility versus what travel managers perceive as being valuable mobile tools. In this presentation, we will look into the various technologies and platforms existing and to come, and how business travelers are taking advantage of mobility, and more specifically of mobile apps today. We will cover the main reasons and origin of the disconnection. You will hear about the various mobile solutions and strategies that can help you bridge the gap between travel experience and travel management, and keep a competitive edge in this new world of mobility that is opening the door to a new generation of players. This presentation aims to help buyers and suppliers understand Mobile Innovation and how they can leverage its power to create value, improve traveler experience and increase loyalty.

Type: Education Session

Track: Technology


Carole Moreira Head of Business Development - North America, mTrip | Presenter